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BARBIE X SPRINKLES
Sprinkles Cupcakes
For Barbie’s 65th anniversary, Sprinkles partnered with the iconic brand to celebrate in the sweetest way possible—a limited-edition Barbie™ Cupcake. Inspired by Barbie’s timeless style and vibrant personality, the cupcake was paired with custom-designed packaging that turned every box into a keepsake.
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SOCIAL & DIGITAL
To bring the collaboration to life, Sprinkles activated across social with playful Reels, behind-the-scenes content, and exclusive swag giveaways that delighted fans and amplified the celebration. This partnership blended two beloved brands to honor an icon while creating a buzzworthy, shareable experience for both cupcake lovers and Barbie enthusiasts alike.
PACKAGING & SWAG
PHOTOGRAPHY
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